who are the target market of motorcycle company?
Motorcycle companies will have a different target market depending on the product they are producing. For example, Honda and Suzuki have multiple lines of sports and cruiser style motorcycles, meaning they are generally targeting "anyone who wants an entry level motorcycle." They do offer higher end versions of their motorcycles for older customers who’ve got brand loyalty.
On the flip side you have custom-built motorcycles and niche market companies like Harley Davidson. Harley is all about image (brand), and custom makers target wealthy gear-heads who have specific requests.
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September 27th, 2009 at 4:57 pm
Motorcycle companies will have a different target market depending on the product they are producing. For example, Honda and Suzuki have multiple lines of sports and cruiser style motorcycles, meaning they are generally targeting "anyone who wants an entry level motorcycle." They do offer higher end versions of their motorcycles for older customers who’ve got brand loyalty.
On the flip side you have custom-built motorcycles and niche market companies like Harley Davidson. Harley is all about image (brand), and custom makers target wealthy gear-heads who have specific requests.
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